A while back we took a closer look at Stagecoach and what this year might hold for them. Finally we now have a closer look at First South West, or First Kerrnow / Cornwall by Kernow or whatever you want to call them. There has been a lot of speculation earlier this year that First were coming back into Plymouth and Stagecoach were wanting to pull out. Some saying its a done deal but no one has been able to pin anything down and I have to say I remain unconvinced. I can see that Stagecoach might want to pull out but I remain less than convinced that First would want to come back.
When it was first announced that Plymouth Citybus had won the main contract for Transport for Cornwall there were some that saw the end of First in Cornwall. For years Cornwall along with Devon was very much an unloved Corner of First Group and quite a drain on their finances. As a result it was very much a dumping ground for First Group fleets with lots of older buses running round in all sorts of liveries. The arrival of Alex Carter and his team very much changed all of that!
It has taken a while, but the whole operation is very different these days. Its profitable for the first time in years, had even purchased a fleet of brand new double deckers for Cornwall and have worked wonders with a set of smart new liveries which throw the old First Group rules out of the window! When they lost such a large chunk of their service work they were in no mood to sit back and let all their hard work go to pot. They came out fighting and sort to refocus on tourism and school contract work. Cornwall is perfect for this sort of work as it has amazing scenery and stunning coastlines and so many opportunities for open top services especially that First Kernow (FK) have been quick to build on.
Our makeover for the Atlantic Coasters between St Ives and Padstow is underway pic.twitter.com/5UtWzZh53H
— Marc Huws (@MarcMorganHuws) March 15, 2021
The COVID disaster and the ever so long lockdowns due to the governments lack of action when it counted, meant that last season was cut short, but they did get routes up and running for a short time at least. Hopefully this year ahead with the vaccination program being the one thing that this government has got right, should mean the opening up of all their new services and with overseas travel likely to be restricted for a good time yet, more people will want to come done to Cornwall and FK is ready for them!
Its not just open top services either. There is a whole new day tripper network which appears to be using The Eden Project as a hub. FK go big with their marketing and have introduced the new branding for these services. You wont miss seeing these out and about!
We’re still busy on plans for @creatingdesire across the South West this summer pic.twitter.com/8FN6nxn3mK
— Marc Huws (@MarcMorganHuws) March 8, 2021
Of course its not just Cornwall. Top of my post lockdown to-do list, as I am sure it is for many of you, is the new Dartmoor Explorer, which does bring them back into Plymouth! The buses look stunning so again will certainly turn heads and alert non bus travellers that such a service exists. Hopefully this first season will work well and we will see this service thrive.
Sunday 16th May is our expected date to start all seasonal routes. We’re making ready at the double...@creatingdesire @FlashForwardCo pic.twitter.com/EoBAu9qY0C
— Marc Huws (@MarcMorganHuws) February 24, 2021
Then we have the new Exmoor Coaster.
In for a penny, in for a pound... pic.twitter.com/oRh5yT0OzG
— Marc Huws (@MarcMorganHuws) March 5, 2021
another one one on the to-do list!
The other big area which FK has invested in, is their Truronian coach brand. First Group never seem that interested in coaches but once again FK does things differently and have built up a strong brand by bringing in as many decent coaches as they can get from within the group and also good quality coaches from elsewhere. Lots of railway replacement works helps with a good sized fleet of PSVAR compliant coaches on hand has helped ensure the future for the coach operation when others have scaled back or even closed down.
Introducing our latest addition to fleet, UHW 661. This coach has a wheelchair lift fitted and can seat up to 53 passengers. We look forward to welcoming you onboard soon! pic.twitter.com/L6YncVCUfY
— Truronian Coaches (@TruronianC) March 19, 2021
So the conclusion is that FK are on the up! They have been working incredibly hard during lockdown and everything points to them coming out fighting for every passenger they can get and grasping all opportunities for growth in the new holiday where for a while at least its very much a staycation for most people. I for one will be one of those passenger's when I get the chance.
Which then brings me back to the opening paragraph. Whist we will be seeing more of FK in and around Plymouth through their Dartmoor Explorer, Rail Replacements and college contract work, I am not sure why they would want to come and take on Plymouth Citybus for the routine bus work in the city. Unless Citybus start to ramp up on commercial work in Cornwall and aggressively target FKs services in The Duchy then I cant see them bothering that much in needless competition.
Of course it it has to be said for all the reasons mentioned above, any new operation by First in Plymouth will be a very different beast to the one that Citybus saw off all those years ago.
Anyone disagree and still think that FK are Plymouth bound? What new services are you looking forward too, and where do you think FK will venture next?


