First Transforming Football?

I took this photo on the way home from work when England were already well into their game against Trinidad and Tobago. I am not a football fan and wasnt in a rush to get home. I did notice though that First have become football fans! I had seen a few reports on the internet that England flags had been appearing on First buses across the country - but this was my first sighting on one down here. Just for the record of course - England won. With many companies, including the City Council trying their best to either ban or at least restrict the use of England flags on their vehicles this seems to be a good move by First. "Well done First" - its not often you will see that in my blog! I guess they dont use these flags in Scotland?