11 May 2011


Thanks to John I can bring you a photo of the latest rear advert carried on a Ugobus Dart. As far as I am aware its the first such advert carried on the Ugo branding.
(Someone is now going to prove me wrong on this...!)
The advert does actually blend in quite well with the Ugo colours! First 40033 S343SUX
©John Kowalski
Of course the irony of a window company advertising by covering the window of a bus will probably be lost on most passengers...
On the subject of the Ugo branding I picked up one comment on a previous post that they were told new branding was on its way for the Ugo bus fleet. They themselves were sceptical though. I did notice a reply about route branding by First Hampshire on their Facebook page:
We removed the route advertising because our fleet had changed so much it was restricting where some buses could go. However its something we're considering for the future so probably a case of wait and see :)
Of course Ugo does have the advantage of covering a few routes so it should be easier to manage than route specific branding but most First Group fleets seem to be de branding their various 'lines' at the moment.

Elsewhere on the net

  • Your rotund reporter has already commented on mixed-up times and over-complicated stop descriptions; especially the unnecessary repeating of district names. Of course, we all know why this is so, don't we? Public Transport Experience
  • Preston was the centre of controversy for some time with the Competition Commission forcing Stagecoach to reverse its acquisition of Preston Bus. Transport Illustrated
  • There are many paths which lead keen walkers to the summit of Snowdon, (fbb prefers the train!), one of which starts near the tiny village of Bethania on the road from Beddgelert to Betwys-y-Coed. Public Transport Experience
  • On Tuesday 3rd May we had an excellent day out to Brighton on the train, we started our day on the 0856 First Capital Connect service to London Kings Cross on 365509, apon arrival at Kings Cross we took the short walk over to St Pancras to board First Capital Connect 377509 on the fast service to Brighton. Andys Bus Blog

1 comment:

  1. yeah saw this bus today in Plymouth it does appear nationally First are having a purge on route branding -i photographed another s reg ex hong kong Dart in Plymouth today with the branding removed. I think however some of these Sreg darts are due for onward transfere to South Wales


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